The craze picked up steam when Kate Upton went “polar bare” on the cover of the 2013 Sports Illustrated swimsuit issue, ditching her bikini top for a white Canada Goose bomber jacket, worn open over string-bikini bottoms. Her glam squad also sported Canada Goose parkas during the six-day shoot in Antarctica — but the lucky team was permitted clothes.
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Now the jackets are roosting on every street corner.Modal Trigger Actor Ansel Elgort sports a Canada Goose coat as he passes through New York en route to Sundance.“We’re the Land Rover of clothing,” says Reiss. “We’re built to be used in the harshest climates, but we’ve also transcended into the fashion world.”
Canada Goose is part of the booming “premium-down” category, along with its main competitor, Moncler, and a handful of outdoor brands like the North Face and Patagonia.
“The trend of these parkas continues to gain in momentum,” says Colleen Sherin, senior fashion director at Saks Fifth Avenue. “Canada Goose is an important brand for us. It’s quality, it’s an investment piece, and it’s practical.”discount canada goose jackets womens.Bob Gilman, COO of Paragon Sports, the company’s primary dealer in New York, added that Canada Goose is a “great seller.”But the label is so ubiquitous that many trendsetters feel the Goose — as with Uggs, another former winter “must-have” — is finally cooked.
This fatigue was felt particularly keenly this week at Sundance, where Canada Goose is among the sponsors of the indie-film extravaganza/freebie fest for the third year running. The company has even set up a gifting suite where $550 limited-edition black “Hybridge Lite Hoody” jackets are being handed out for free to directors.
“I feel like a bit of a d - - khead,” admits director Matthew Bate of being part of such a raging trend after scooping up a free Goose at the suite. “But it’s warmer than my other jackets.”
“I would wear a Goose, but they’re definitely over,” adds 33-year-old entertainment personality Ben Lyons, who was hanging out on Sunday at Sundance’s Stella Artois Cafe. “You see them everywhere.”canada goose kensington parka online.